Sarah Vaden
Founder / Principal Consultant
Certifications
GIA
Gemological Institute of America
IGI
International Gemological Institute
AGS
American Gem Society
DCA
Gemological Institute of America
Meet Sarah
15+ years turning
expertise into results
Sarah Vaden spent over fifteen years on the front lines of luxury jewelry retail — from the sales floor to diamond lab to leadership at brands like Signet (Kay, Jared, Peoples), Pandora, and GIA. She didn’t just observe what great jewelry sales looks like. She built it.
Facet Growth Studio was born from a simple observation: independent jewelers have tremendous expertise and genuine passion, but too often their teams struggle to convert that knowledge into confident, consistent sales. Sarah founded Facet to close that gap — through hands-on training, not handbooks.
“The biggest wins I’ve seen don’t come from deeper discounts, they come from a sales team that knows exactly what to say and when to say it.”
— Sarah Vaden, Principal Consultant
Career Timeline
15+ Years ago
Luxury Retail Floor
Began her career as a sales associate in luxury jewelry, quickly developing a reputation for building genuine client relationships and exceeding targets.
Technical knowledge
GIA, AGS, IGI, DCA
Deepened product knowledge through lab work and training new employees at GIA and earning industry certifications and developing training frameworks.
Return to sales
Various Luxury Brands
Moved into leadership roles, coaching teams and driving performance across multiple locations.
Breakthrough Result
40%+ Revenue Growth in 90 Days
Led a store team to over 40% sales growth in three months — without discounting or additional foot traffic — purely through coaching and behavioral change.
Today
Facet Growth Studio
Bringing national retail expertise to independent jewelers who deserve the same caliber of training and strategy with far more personal attention.
How we work
Our guiding principles
01
People First
We meet your team where they are. Growth comes from building confidence, not tearing down habits. Every coaching moment is built on respect.
02
Observation Before Assumption
We never arrive with a pre-made solution. Every recommendation is grounded in what we see on your floor with your clients, your team, your context.
03
Results You Can Measure
We track conversion rates, average ticket, and close ratios — not just vibes. Every engagement ends with a clear picture of what changed.
04
Customized, Not Generic
Your store isn’t a template. Your market, team, and clientele are unique. Every strategy we build is built around your specific reality.
05
Long-Term Partnership
We’re not here to parachute in and disappear. We build plans that hold, systems that stick, and relationships that last.
06
Integrity Always
Your store isn’t a template. Your market, team, and clientele are unique. Every strategy we build is built around your specific reality.
Unsure if you need consulting?
What We Do
Our work centers on practical improvements, how conversations start, how value is communicated, how objections are handled, and how follow-up is executed.
The goal is simple: help jewelry stores make better use of the traffic they already have and turn expertise into measurable sales growth.
Facet Growth Studio helps jewelry retailers:
- Identify sales gaps through in-store observation
- Improve diamond, gemstone, and product storytelling
- Strengthen client experience and closing confidence
- Build consistency across sales teams
- Support owners with actionable growth strategies
A Practical, Proven Approach
Sarah’s methodology is built on observation, assessment, and hands-on coaching. She works directly with store owners and teams to:
- Identify where sales conversations break down
- Strengthen diamond, gemstone, and product storytelling
- Improve objection handling and closing confidence
- Build consistency across the sales team
- Reduce reliance on one or two top performers
This approach has been proven to drive measurable improvement quickly, often within weeks, because it focuses on correcting behaviors and patterns that directly impact conversion and average ticket.
Ready to start?
Let’s find your store’s hidden revenue together.
The first step is a conversation. Book a free discovery call and we’ll talk through your goals, your team, and what the right engagement looks like for you.